SEO Glossary: Important Terms Related to Search Engine Optimization

SEO abbreviated as Search Engine Optimization is the process of optimizing a website as per search engine in order to achieve higher ranking in search engine result pages.  Like other industries e.g. development, testing etc, Search engine optimization also have its unique set of terminology, definitions, and abbreviations.

Let’s discuss the important terminologies that are generally used in SEO:


Website: A website is a collection of related network web resources such as web pages,multimedia. In simple word, a website is the collection of related WebPages. For Example:


Search Engine: A search engine is a software system that is designed to carry out web searches. When a specified query entered in the search engine, then search engine searches the World Wide Web in a systematic way for particular information. Important search engines are Google, Yahoo,Bing, Baidu etc


Anchor text: It is a clickable text with hyperlink. The anchor text in the hyperlink should be related text to the targeting wepage. For Example: <a href=””>Best SEO Services Provider</a>


Google Webmaster: It is the Google search engine tool to assess your website performance on the basis of how search engines interact with your site.


Google Analytics: It is the Google search engine tool to assess your website performance on the basis of how website users interact with your site.


Cloaking: Cloaking is the technique of showing a different content to the people or search engine instead of actual content on the website. This seo practices is considered in black hat SEO and not adhere to the search engine guidelines.


Conversion: When a user visits the website then it is called visitor but when the visitor complete a specified tasked on the website and become customer then this process is called conversion. I.e. conversion is the process of converting visitor into to the customer.


Conversion Rate: It is the percentage of visitor converted into customer on a specified webpage or website. It should be as maximum as possible.


Crawler and Crawling: A crawler is the program used to crawl the website. It is bots which collect the information about the website and update the information of the website to the search engine. The process of gathering information, using a crawler, from WebPages to update, add, and organize WebPages in a search engine’s index is called crawling of the WebPages.


Disavow: If you want to ignore a given links or links by the Google due to link’s spammy, artificial, or low-quality nature, then you can use Google’s Disavow Tool to tell the Google to just ignore links and not consider for the ranking factor or website performance factor.


Doorway Pages: Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes and when clicked from the search engine result pages by user then redirect the user to the another page which may be relevant or irrelevant to a particular search query.


Above are the some important SEO terms which are generally used in SEO practices. All the SEO experts are familiar with all these terms and provides best SEO services to their customers in India or worldwide.

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