Importance of Dofollow and Nofollow Links in Link Building

Link building is the process of increasing the number and quality of inbound links to a given webpage with the goal of increasing the search engine rankings of that page or website and traffic to the website. Link building is the backbone of SEO services. A hyperlink or link or anchor text link is a way for users to navigate between pages on the internet and for the search engine while considering the link juice. When Search engines crawl the web; the crawler also crawls the links of the webpage and also related link between the individual pages on your website, and they will crawl the links between entire websites. On the basis of how search engine crawler crawls the links of a WebPages, there are two types of Links: Do-Follow Links and No-follow links…

Importance of Do-Follow Links:

Dofollow links are HTML tags which are used to allow search engine bots follow the links and consider the link juice of provider website for beneficiary website link juice calculation.  In order words, do-follow links pass the link value or links juice to get the high page rank. By default, all the anchor text uses the do-follow links and there is no need of mentioning the do-follow tag in the link.

The Implementation of Dofollow Links looks like in HTML:

<a href=“”>Riziliant Technologies</a>

Hence a do-follow value is simple tag and value for the rel attribute doesn’t exist in HTML for the do-follow link.  Dofollow links ask search engines bots to not crawl the links or count them as votes of quality of the web pages. It is necessary of getting a do-follow link from a website which has positive value in search bots or positive link juice otherwise do-follow link may harm the page rank of the website. By default link value of a website is do-follow and if you want to make it no follow you have to make changes manually on the link which we will discuss in the next section.

Importance of Nofollow links:

Nofollow links ask search engines to not crawl them or count them as votes of quality of the WebPages for calculating the page rank of the concern WebPages. This link does not pass the link juices and the search engine does not consider these links while considering WebPages.

The Implementation of Nofollow Links looks like in HTML:

<a rel=”nofollow” href=“”>Nofollow link</a>

In general, we can say that no-follow links are basically not considered for increasing page rank but may be used to increase website traffic. These links sometime may be used to make a balance between do follow and no follow links because if a website having all the do-follow links then this website may be considered as a suspicious website. So in order to make equilibrium be needs no-follow links.

It is also noticed that Google considers the Nofollow links for calculating page rank of the website so it is advisable to place the no follow the link at the bottom of the WebPages as If you place it at the beginning in your webpage content, it will give more impact than if you post it at the bottom of the page.

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