Blog

Schema Markup – How to Make Product More Visible on SERP Using Schema.org

Schema is a type of microdata that makes it easy for people on the search engine to understand the information of your web pages more effectively by logos and other information so that they can provide relevant information/results to users based on search queries. 

 

In this blog, we will describe how to make a product, brand, business, and company more visible on the internet. 

 

If you want to improve the presence of your business or and make products more visible on search engines’ result pages, then you need to apply the correct schema code to website pages, that code/script is called “Schema Markup“.

 

Schema markup is code that should be placed on the pages of your website by-product to help users grab relevant information. Schema markup is known as the language that search engines can gather and provide information to people about the content on any webpage.

 

To implement schema markup on your website page, you don’t have to be a top-level programmer, it’s very easy. There are many free tools available online on Google for creating schema markup such as Microdata Generator, Google Schema Markup Generator, Scheme App etc.

 

A schema is structured data or a code used to put on a website so that a search engine can understand what your website is about. And what kind of data do you keep on it.

 

In simple words, the schema makes it clear to search engines what your page is about. Also, search engines can interpret this information available on your web page so that they can display relevant results for users based on relevant search queries. A search engine shows results in its searches with social media icons, tweets, basic information and reviews.

 

These days, most Internet users collect data about local businesses on search engines rather than visiting their website. If you own a small business, it may mean that the beautiful website you got from your great website designer is not visible for search on Google. it means a beautiful website didn’t get more visibility on any search engine.

 

Types of Schema Markup Codes

When search engines bot/spider crawl your website page, they can’t understand easily what you have provided. Some results such as videos, products and reviews aren’t easily understood. By adding Schema Markup (Structured Data), search engines can understand what data the web page contains. 

 

Generally, search engines support three types of Schema Markup formats:

 

  • JSON-LD
  • Microdata
  • RDFa

 

Note: Google advises to use only JSON-LD schema markup code.

 

Importance of Schema markup

Structured Markup is an upper-level part of the On-page SEO technique. It helps search engine crawlers to present rich information to users before they even visit the website. It helps improve the CTR (Click Through Rate) and helps to make products more visible on a website.

 

By using schema markup on your website, you are about to stand out among your competitors and can find more relevant traffic to your website. If you have any questions about the schema markup and performance of your local business marketing, you can reach the question by visiting info@rizilianttech.com our expert will suggest the best solution for you.

 

Note: You can implement Schema Markup for any type of product.

 

SERPs. The various schema markup types include:

  • Articles: Helps display content in news and article search suggestions. Depending on your content, you can choose news, articles or blog posting schemas.
  • Program: Provides additional information for music, lectures, webinars, and festivals. This information is usually the date, location and price of the event.
  • Organization: Organizations such as schools, companies and clubs can add logos, social profile links, and basic information. If you have a local business, this markup may show physical stores and locations.
  • People: provide information about a person such as their date of birth, family, social media accounts etc.
  • Product: Schema has a very important role in any e-commerce website. Many e-commerce sites use the product and provide schemas to show specific information such as price, status and availability in SERPs.
  • Recipe: This schema recipe is meant to show rich snippets for the web page. Usually displays an image of the recipe, presentation and cooking times, nutritional information and user reviews.
  • Video: If your page has video schema markup, search engines will show small video thumbnails next to your search results.

What is schema.org?

Schema.org (also called schema) is a semantically structured data tag (or microdata) that can be added to HTML code on webpages to improve search engines and user experience.

How does schema markup work?

As with other markup formats, schema microdata is applied to the contents of a page to determine what it is and how it should be treated.

 

Using proper schema markup will help you ensure that your page is exactly what your page is about.

 

You can analyze website traffic differences in Google Analytics by selecting dates before and after placing schema markup code on your website to track the results of what your website results did.

 

You can check the rich results option in Google Webmaster to track how often you appear on search engine results with rich data.

 

Certainly, its benefits are when you can rank it on some of the keywords that people are searching for, but it is not necessary that it is visible on all the content offered by Google.

 

Specific details for scheme markup

  • Breadcrumbs
  • Product Details
  • Product pricing
  • Publisher Markup
  • Overall review
  • Local business information
  • Facebook open graph tag
  • Twitter card

Difference Between Schema Markup, Microdata and Structured Data

 To make things easier, we explain that, what the difference between them.

Structured Data 

Structured data is a general term that represents binding objects for better structure information. It can be as much related to SEO as anything else that contains information.

 

Microdata 

Metadata always use to a web page as telling searchers what the page content is about. Microdata is a format and it represents the way data is a structure in a visual way. You may have similar data structured in microdata format or in JSON-LD format. Microdata can really enhance your ranking, not just your click-through rates.

 

Schema.org

Schema is a terminology that defines rules and values. Other words are styles such as Dublin Core. In simple words, understand their language. The good thing with Schema.org is that it has been accepted by a lot of platforms, making it the best choice for many scenarios. This is why many people use schema markup as a synonym to implement structured data.

 

Common Schema Markup Myths

 

There are some wrong myths about schema markup which we will tell you today. Some misconceptions are applied.

 

However, even though we have already talked about it and covered these topics above, it is a good idea

 

  1. Schema markup guarantees rich snippets: they do not. Google will do whatever it wants to have structured data on your website. This is why it is a good idea to implement other, more important things first rather than focusing on structured data.

 

  1. Schema markup can improve SEO: No, Google officials have repeatedly said that schema markup does not improve SEO. However, CTR is a ranking factor and it can affect CTR for any website, which can improve your ranking a bit. Google does not care about implementing schema markup on the website. Incorporating schema microdata into your HTML code can help search engine crawlers interpret the content of your pages more effectively. This, in turn, may not increase the visibility of your website. However, it improves your site’s rich snippets, helping the website to appear more prominently in SERPs.
  1. You need a schema for the answer box: no. Answer boxes and structured data may have something in common because Google recently implemented Q&A schema markup, but that doesn’t mean you can’t get answer boxes without structured data.

No Comments

Leave a Comment