Choose White Hat SEO or Black Hat SEO Practices for Business Needs?
Within a decade, the digital world brings a great revolution for businesses to increase their online presence apart from offline business. In the modern world, mostly everything has its online presence such as food, clothes, electronic gadgets, etc. Since every business person is trying to increase its business online presence and sales as well. Thus, there is an increase in competition among online businesses. In order to beat competitors, effective SEO services help in doing so and every business owner is looking for the most suited SEO practices for their long term business growth.
What do you mean by Search Engine Optimization?
SEO stands for Search Engine Optimization, which is the strategies or practices of increasing the quantity and quality of traffic to your website through organic results in Search engines such as Google, Yahoo, etc. SEO helps certainly improve a website’s overall searchability, performance and visibility thus will lead an increase in dedicated visitor and which are further converted to the required leads. Search engine optimization is not a one day process; it may take some time but always give a fruitful result.
What are the types of SEO practices?
There are basically four types of SEO practices, but all of them aiming is to increase greater visibility of your website in Search engine result pages SERP.
- Black Hat SEO
- White Hat SEO
- Grey Hat SEO
- Negative SEO
- Black Hat SEO Practices: This type of SEO practice is used when you want to get faster results as possible and is usually less costly. Black hat SEO practices usually not follow search engine guidelines. This technique is not suitable for a long time as when a search engine notice that it guidelines is not followed by a particular website, it may penalize the website and even remove it from it search result(in the worst case). Black hat techniques include keyword stuffing, cloaking, and using private link networks.
- White Hat SEO Practices: This type of SEO practice is adheres to Search engine Guidelines but usually takes longer and costs more to carry out its practices. White hat SEO carries far less risk and tends to deliver lasting and compounding value over time. White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers, which shows what is actually exists.
- Grey Hat SEO Practices: This is the intermediate between the Black hat and white hat SEO practices. White Hat SEO practices are not specifically called out in the Search engine guidelines but should still be considered risky. White Hat SEO Practices include clickbait content, spun content, prolific link exchanges, and paid reviews.
- Negative SEO Practices: This type of SEO practice is not implemented on the owner’s website but actually implemented on the competitor’s website and its related activities. This practice is based on “Harming your competitors makes room for you to move up in search result pages to attain high ranking.” Negative SEO Techniques include building unnatural or undesirable links to a competitor’s website, stealing their content, posting negative reviews, or hacking the site and modifying its content.